Few issues are as pertinent today as the relationship between old and new, past and present, obsolescence and progress. Paradoxically, as the obsession with the new in contemporary society intensifies, so too does our interest in older technologies, styles, and artefacts. Advertising and marketing in particular have tapped into the selling potential of nostalgia and references to the past permeate just about every cultural domain from film, television, art, and music, to fashion, food, tourism, and interior design. Terms such as ‘retro’ and ‘vintage’ have become commonplace, both frequent appendages to item searches on Ebay and other shopping sites/outlets. How do we define and distinguish these terms, and how might they be unpacked to shed light on the processes by which history is evaluated, appropriated, and consumed?
This NECSUS special section aims to answer some of these questions, building a theory of vintage that stretches across different media. It will bring together a wide range of new perspectives on and critical approaches to the theme of vintage, opening up the topic to related fields of enquiry and making connections across disciplines and theoretical paradigms. For more information, please visit: http://www.necsus-ejms.org/necsus_autumn-2015_vintage-call-submissions/