MA: Television and Cross-Media Culture

UvA OMHPIf you are interested in studying contemporary media culture from a critical perspective, then the Master’s programme Television and Cross-Media Culture is what you’re looking for. The programme  offers the tools to understand and to evaluate the ongoing transformation of media culture and its impact on culture, politics and everyday life. It also takes television as a starting point to map the conceptual, social and cultural challenges that come with digital, mobile and social media. For more information about application and admission to the programme, visit the website of the Graduate School of Humanities – University of Amsterdam.

Nowadays, all social and cultural practices are shaped by a mix of different media and by the ongoing innovation of new media forms and media technologies. In the past, the knowledge we had about the world and the topics we discussed with friends were very much defined by the enormous reach and the strict temporality of television programme schedules. While TV with its reality shows, spectacular live events and transmissions of global catastrophes is still of major importance, its impact changes as it is complemented and partly replaced by social media, mobile phones and ‘second screens’. From personal friendships to political election campaigns, from education to commercial forms of entertainment – all are characterised by a complex interplay of different media, which all contribute their own specific dynamics to social and cultural practices.

Themes and topics

The Master’s in Television and Cross-Media Culture provides students with an in-depth knowledge in contemporary cross-media culture, viewed from historical, theoretical and critical perspectives, and applied to such topics as:

  • relationship between private and public,
  • political agency of audiences and users,
  • economic and technological contexts of cultural production,
  • aesthetic forms between story-telling and interface,
  • popular and professional knowledge production through media.

The programme does not train you in producing media content. It will instead teach you how to identify the most important dynamics of our media culture and how to conceptualise them in a critical and meaningful way. This will allow you to participate in ongoing debates and to give relevant input to cultural, political or industrial endeavors concerning media culture.